Reality: A visionary company almost religiously preserves its core ideology-changing it seldom, if ever. Indeed, two companies can have radically different ideologies, yet both be visionary. Reality: There is no “right” set of core values for being a visionary company. Myth 4: Visionary companies share a common subset of “correct” core values. Visionary companies pursue a cluster of objectives, of which making money is only one-and not necessarily the primary one. Myth 3: The most successful companies exist first and foremost to maximize profits. Reality: A charismatic visionary leader is absolutely not required for a visionary company and, in fact, can be detrimental to a company’s long-term prospects. Myth 2: Visionary companies require great and charismatic visionary leaders. In fact, some began life without any specific idea and a few even began with outright failures. Few of the visionary companies began life with a great idea. Reality: Starting a company with a “great idea” might be a bad idea. Myth 1: It takes a great idea to start a great company.
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